Consulting Media Psychology & User Experience Research

For your company

As an expert in media psychology and UX research, I leverage my practical experience and scientific knowledge to assist you in crafting digital products and services that are meticulously tailored to your customers' needs.

#1 Digital product and service design with media psychology

Utilizing scientific insights from media psychology, I partner with you to craft digital solutions that are functionally effective and emotionally resonant, considering your target audience's behaviors. For example, I employ the Uses and Gratifications Theory to understand customer motives and preferences in media use, facilitating targeted improvements. Moreover, by applying Cognitive Load Theory, I design digital products with intuitive interfaces that reduce cognitive overload, enhancing usability.

#2 AI application development with media psychology

I blend practical experience with insights from human-computer interaction to design your AI applications. Utilizing the Media Equation Theory, I create interactions with AI, chatbots, and virtual assistants that strengthen customer engagement. Insights from the Theory of Parasocial Interaction help me foster positive relationships between users and virtual characters, improving usability.

#3 UX research & mixed-methods

I employ a mix of quantitative data analysis and qualitative interviewing techniques to achieve a comprehensive understanding of your customers. This supports you in optimally aligning your offerings with your target group's preferences. My methods include Design Thinking and in-depth interviews paired with customer analytics, ensuring your products and services precisely meet your users' expectations.

#4 Customer analytics & strategies

I combine my expertise in media psychology with advanced data analytics methods to develop customized customer strategies that effectively support your business goals. This includes identifying and analyzing relevant customer KPIs, from which I derive data-based customer strategies for your company, aiming to optimally position your offerings and enhance customer loyalty.

Are you interested in my consulting services?

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Prof. Christine Hennighausen keynote speech on fake news media psychology

Keynote Speeches & Workshops

I offer keynote speeches and workshops for the following topics:

Example topics (selection)
- How does our communication in digital spaces differ from face-to-face interactions?
- What principles are applied in designing smartphone apps to cater to our psychological needs?
- How do humans respond to artificial entities such as robots or ChatGPT?
Example topics (selection)
- How can I optimally leverage customer data
- How can I develop a tailored customer strategy for my company?
- What considerations are crucial in the design and execution of qualitative customer interviews?

Are you interested in a keynote speech or workshop?

Request keynote or workshop

Selected customer voices

"Working with Christine on our research project was extremely pleasant. Her commitment and her expert knowledge in the field of media psychology made a decisive contribution to the project results and broadened our perspectives. We can recommend Christine without reservation."

Melanie Völkle, User Research Lead, Lufthansa Group Digital Hangar
"We were all delighted with the way the keynote speech was organized. Prof. Hennighausen responded to all our wishes and needs. The lecture was very entertaining due to its "freshness" (interactive and well structured)."

Dr. Markus Röhrig, Head of Operations Plant Marklkofen, MANN+HUMMEL
"Christine Hennighausen's keynote speech not only imparted knowledge, but also encouraged our critical thinking of digital media. The little experiment on the human memory span was particularly fun and has stayed with me. It made the lecture particularly vivid!"

Stefan Maierhofer, Value Stream Manager at Morgan Advanced Materials | Operational Excellence, Quality Management, Lean Six Sigma