Understanding customer behavior - Designing compelling digital products and services.

Icon consultant analyzing consumer behavior

As an expert in media psychology and UX research, I blend hands-on experience with academic insights to offer a comprehensive consulting approach.

My goal is to deepen your understanding of your customers and work closely with you to develop digital products and services that truly resonate with your target audiences.

Leverage the profound insights of media psychology to benefit your company - I provide specialized consulting services, workshops, and engaging keynote speeches tailored to your needs.

Selected customer voices

  • "Working with Christine on our research project was extremely pleasant. Her commitment and her expert knowledge in the field of media psychology made a decisive contribution to the project results and broadened our perspectives. We can recommend Christine without reservation."

    Melanie Völkle, User Research Lead, Lufthansa Group Digital Hangar

  • "We were all delighted with the way the keynote speech was organized. Prof. Hennighausen responded to all our wishes and needs. The lecture was very entertaining due to its "freshness" (interactive and well structured)."

    Dr. Markus Röhrig, Head of Operations Plant Marklkofen, MANN+HUMMEL

  • "Christine Hennighausen's keynote speech not only imparted knowledge, but also encouraged our critical thinking of digital media. The little experiment on the human memory span was particularly fun and has stayed with me. It made the lecture particularly vivid!"

    Stefan Maierhofer, Value Stream Manager at Morgan Advanced Materials | Operational Excellence, Quality Management, Lean Six Sigma

Christine Hennighausen Media Psychology and User Research

My expertise

I am a professor of Media and Communication Psychology at the Technical University of Ingolstadt. My journey in this field began with a PhD focused on the usage and effects of smartphones at the University of Würzburg. Ever since, my career has spanned diverse professional and leadership roles at Deutsche Lufthansa AG, ING Germany, TeamBank AG, and Breuninger GmbH & Co.

Currently, I use my extensive experience in digital product development, data analytics, and marketing, enriched by academic insights from media psychology, to assist companies in creating digital solutions that are centered around customer needs. Beyond consulting, I conduct interactive workshops and deliver keynote speeches.

Why is adopting a media psychological perspective beneficial for your company?

Icon consumer with smartphone using social media

Media psychology: Understanding how we use media and technology.

Media psychology, a specialized branch of psychology, explores the ways people engage with and perceive various media forms. This field examines the behaviors and perceptions associated with media use, encompassing experiences before, during, and after interaction (Trepte et al., 2021). Beyond traditional media, media psychology delves into our interactions with digital media, including how we perceive and use these platforms, communicate through them, and our interactions with computers, robots, and artificial intelligence. This comprehensive understanding is crucial for optimizing digital solutions by aligning them more closely with user behaviors and expectations.

Icon consumer using media

80% of people in Germany aged 14 and older use the internet daily, and 95% use it at least occasionally.

A staggering 80% of people in Germany, aged 14 and older, are daily internet users, while a comprehensive 95% engage with it at least occasionally, as per the latest findings from the ARD/ZDF online study (Beisch & Koch, 2023). These figures vividly highlight the pervasive influence of media and digitalization in our everyday lives. Furthermore, the study reveals that half of the respondents engage with social media on a weekly basis, and over a third are daily users of social media platforms (Koch, 2023).

Icon consumer with VR glasses in metaverse

87% of companies in Germany acknowledge the critical role of digital technologies in maintaining competitiveness, yet a mere 15% have embraced AI, and only 1% are venturing into Metaverse.

This revelation comes from a representative Bitkom Research study surveying German companies with at least 20 employees. The study underscores that while a vast majority (87%) recognize the importance of digital technologies for the German economy's competitiveness (Wintergerst, 2023), there's a significant gap in adoption. As many as 76% of respondents believe German companies are underutilizing digital technologies. Specifically, only a small fraction (15%) are implementing AI, and an even smaller segment (1%) is exploring the Metaverse (Wintergerst, 2023).

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