Prof. Christine Hennighausen Consultant consumer behavior, user research, media psychology

About me - Prof. Christine Hennighausen

I am a professor of media and communication psychology at the Technical University of Ingolstadt. During my PhD, I focused on the use and impact of smartphones - digital customer behavior has fascinated me since then. Subsequently, I worked in various professional and leadership roles for Deutsche Lufthansa AG, ING Germany, TeamBank AG, and Breuninger GmbH & Co.

My goal is to design user-centered digital services that provide value to both customers and businesses. I’m convinced that media psychology combined with UX research is a key discipline for creating innovative digital products that consider customers' perceptions and behaviors in dealing with digital solutions. It's important to me to develop a comprehensive understanding of customers' online behavior and to create experiences that both inspire and forge lasting connections.

icon consultant with smartphone analyzing consumer behavior

Professional experience

  • Consultant Media Psychology & User Experience Research, part-time (since 2023)

  • Professor of Media and Communication Psychology, Technische Hochschule Ingolstadt (since 2023)

  • Team Lead Marketing Analytics/Team Lead Customer Analytics, E. Breuninger GmbH & Co. (2022-2023)

  • Head of Data Analytics Communications, Data Analytics Center, TeamBank AG (2020-2022)

  • Data Analyst Consumer Insights/Project Lead Data Warehouse, TeamBank AG (2017-2020)

  • Managerin Global Consumer Strategy & Insights, Brand Strategy, adidas AG (2017)

  • Behavioral Psychologist, Digital Strategy & Innovation, Digital Channels, ING Germany (2016-2017)

  • Consultant Personnel Selection & Diagnostics, Part-Time, Deutsche Lufthansa AG (2013-2015)

  • Consultant Personnel Diagnostics, part-time, Deutsche Gesellschaft für Personalwesen e.V. (2012-2013)

consultant with smartphone giving keynote lecture on consumer behavior

Education

  • PhD (Dr. rer. nat.) in Media Psychology, Chair of Media Psychology, Department of Human-Computer-Media, University of Würzburg (2012-2016)

  • Diploma in Psychology, University of Würzburg (2007-2012)

Selected customer voices

  • "Working with Christine on our research project was extremely pleasant. Her commitment and her expert knowledge in the field of media psychology made a decisive contribution to the project results and broadened our perspectives. We can recommend Christine without reservation."

    Melanie Völkle, User Research Lead, Lufthansa Group Digital Hangar

  • "We were all delighted with the way the keynote speech was organized. Prof. Hennighausen responded to all our wishes and needs. The lecture was very entertaining due to its "freshness" (interactive and well structured)."

    Dr. Markus Röhrig, Head of Operations Plant Marklkofen, MANN+HUMMEL

  • "Christine Hennighausen's keynote speech not only imparted knowledge, but also encouraged our critical thinking of digital media. The little experiment on the human memory span was particularly fun and has stayed with me. It made the lecture particularly vivid!"

    Stefan Maierhofer, Value Stream Manager at Morgan Advanced Materials | Operational Excellence, Quality Management, Lean Six Sigma

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